Community = Growth Engine

​​​Bedabrata Bagchi

Can a well-designed community become your most powerful growth tool? In this high-impact session, Bedabrata Bagchi, Senior Regional Marketing Manager at DigitalOcean, reveals how community-led growth isn’t just a buzzword—it’s a business multiplier. 💡 Learn how DigitalOcean’s Wavemaker Program drives product adoption, defines ideal customers, builds trust at scale, and creates evangelists who sell for you. 🎯 In this video, you’ll discover: How to shape your Ideal Customer Profile (ICP) using real community feedback Ways to increase trial, usage, and retention—without paid ads How to build peer-driven trust that scales credibility across markets Real-life insights from DigitalOcean’s thriving Wavemaker community If you’re a marketer, founder, or community builder—this talk is your blueprint to using people power as your product engine.