Roy Tan
Most marketing teams are still treating AI like a side experiment, while a handful of competitors have quietly turned it into their main production engine. This 60-minute session breaks down the 4D framework and what's actually possible when you stop renting tools and start building your own.
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Zero to One
Roy Tan
Chazrt, Founder
Zero to One
Roy Tan
Chazrt, Founder
Date:
13th May, 2026
Time:
22:00 SGT
(Virtual)
Introduction:
Most marketing teams are still treating AI like a side experiment, while a handful of competitors have quietly turned it into their main production engine. This 60-minute session breaks down the 4D framework and what's actually possible when you stop renting tools and start building your own.
Key Talking Points:
• The 4D framework every marketing team needs before spending a dollar on AI tooling — Delegation, Description, Discernment, Diligence. The mental model that separates teams getting real value from teams burning budget on shiny tools.
• Why marketing teams using AI now operate at one-fifth the cost per piece — outsourcing collapses when AI handles the production work in-house: copywriting drafts, social captions, ad variations, image generation, video scripts. You'll learn how to do it across the full marketing stack — copywriting, social media, SEO and the new world of GEO (Generative Engine Optimization), and prompt engineering — without losing brand voice or quality.
• A live build demo — Roy walks through the AI-powered content app he built for his businesses. One idea. multiple platforms. Under five minutes. Live, on a real post
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