How to Start Up in the Creative Industry

Anjchita Nair

This week's India Special edition of Zero to One examines cultural entrepreneurship as a distinctive domain, where legacy intersects with innovation, and conventional startup logic often falls short. Drawing on Anjchita Nair's journey, she argues for a differentiated approach by both entrepreneurs and investors, while underscoring the strategic opportunities that lie within culture, heritage, and museum ecosystems. You will learn how to: - Draw insights from creative experiments across wins and failures - Shape a brand voice that builds audiences and drives engagement - Rethink the startup playbook for creative ventures as both founders and funders - Tap into the vast opportunities in the culture and museum ecosystem #india #entrepreneurship #culturalheritage #businessentrepreneur